The City of Toronto is launching an education safety campaign to encourage drivers, cyclists and pedestrians to be more aware of each other, especially as we enter a season with reduced daylight hours. Statistics compiled by the City show that there has been a significant increase in collisions involving pedestrians. I know some of them in my ward.
The advertising campaign, which appears on the sides of buses, features a painted face with the eyes focussed on either a pedestrian, a cyclist or a vehicle. The campaign reminds people to be more aware of others as they travel on our roads using the slogan “Stay Alert – Stay Safe.” The focus of the campaign is to make sure that all road users understand that road safety is everyone’s responsibility.
For more tips on road safety for drivers, cyclists and pedestrians and to see the advertisements, visit www.toronto.ca/stayalert.